Kpop is huge all over the world right now, and there is no bigger band than BTS. You are familiar with the Billboard 200, right? The band’s third album started out at #1 on this chart, and that has never been done by an Asian artist or band. That is quite impressive, historical in fact, and it has solidified BTS as the leader in Kpop culture.
If Kpop continues to be popular all over the world for years to come, it is possible for another band or music artist to break records set by BTS. Yet for now, BTS is setting records that make other Kpop bands pale in comparison to their popularity. The band’s first and second albums did well enough, but you can see the third album was definitely a game changer. That album was just released this year, too, in 2018.
Now every time BTS makes an appearance, it is quite obvious to tell that they are the most popular music artists in the world at this time. It makes you wonder how the world is going to react to their next album. It might be a couple of years before we see another album, but you never know. You also have to think about the fact that boy bands also have a timeline.
They often outgrow their music and culture in ways, and their biggest fan base, teen girls, mature and get older. The new generations often identify a different type of music that they feel is their cup of tea, and then the members of boy bands pursue solo careers. The successful ones continue to reinvent themselves, as do any music artists out there in the world if you really get down to it.
You don’t stay a popular music artist for decades without continuing to reinvent yourself in certain ways as the music industry changes. By reinvent yourself, I don’t mean selling out. How long will BTS stay at the top? Right now, they aren’t just at the top of Kpop but the entire music world.
Have you heard of the Music Global Top 100 off of YouTube? That is another #1 ranking for BTS. The group to date has won a total of 89 awards. Yet can you believe they have yet to win a Grammy? While the group has only been around since 2013 and has only recently reached #1 on the Billboard charts, it’s kind of odd to realize that they haven’t won a Grammy, given their popularity.
The group has surged so quickly in popularity and in such a big way, however, that the awards have yet to catch up with them completely. They did win a BBMA or a Billboard Music Award, and who knows, the Grammy could be right around the corner. It is going to be interesting to see how long they can maintain this type of momentum. Will another Kpop boy band take the driver’s seat, or will BTS continue to top the charts for the next few years?